Research Guide

Article Databases

Databases have case studies that have been published in magazines and journals.

To find case studies in ABI/Inform on marketing,

  1. Go to the Advanced Search screen.
  2. Type case studies in the first box and select Subject from the drop-down menu to the right.
  3. In the box on the second line, type words(>5000).
  4. In the box on the third line enter a topic such as marketing or ford. Your search should look like this:                             
 case studies Subject
AND   words(>5000) Citation and abstract
AND   marketing Citation and abstract

 

5. Click on Search. If you don't find enough case studies, decrease the number of words to 4,000 or less.

 

To find case studies in Business Source Elite:

  1. Click on the Advanced Search tab.
  2. Type case studies in the first box and select SU Subject Terms from the drop-down menu to the right.
  3. In the box on the second line, enter a topic such as marketing.
  4. Scroll down to the Number of Pages heading and change All to greater than. Put 4 in the adjacent box.

Your search should look like this:                             

Find: case studies  in SU Subject Terms
and marketing in Select a Field (optional)

Number of Pages greater than 4

Click on Search. If you don't find enough case studies, decrease the number of pages.

The Harvard Business Review is available full text in Business Source Elite. To find case studies that were published in this journal, type harvard business review and case studies in the search box.

Books

You can find books with case studies on a particular subject in MadCat. Using the Guided Search, type case studies and your topic in the boxes provided. Example:

Search for: case studies  as a phrase Subject
and marketing in Keywords Anywhere

 

Scholarly Sources

Dartmouth College, Tuck School of Business Case Study Series Library developed by the William F. Achtmeyer Center for Global Leadership.

Harvard Business School Publishing Cases

INSEAD Cases

Melbourne Business School Case Study Services

Northwestern University Kellogg School of Management Case Collection

Stanford Business School Cases

Thunderbird Garvin School of International Management

University of Ontario, Richard Ivey School of Business

University of Virginia, Darden School of Business

 

Web Sites

About.com Business Majors Business Case Studies

CaseNet -- South-Western College Publishing

CasePlace.org  - "a free service of the Aspen Institute Business and Society Program. CasePlace offers a wide range of business education materials in social impact management, sustainability and business ethics."

The European Case Clearinghouse or ecch -- "an independent, non-profit, membership based organisation dedicated to promoting the case method of learning."